ProfitSolvDEMO
GROWTH OS · PREPARED BY AUX INSIGHTS
Seeded with ProfitSolv data · trailing 12 months through June 2026 · Google Ads, Microsoft Ads, LinkedIn, HubSpot, MRR-by-channel workbook · the live version refreshes every Monday · static demo
LAST YEAR'S NON-BRAND SPEND THAT BOUGHT ZERO CUSTOMERS
$424K
290 of 334 CosmoLex non-brand keywords never converted; TimeSolv and Tabs3 add $156K more. Cutting it funds everything else on this page.
0.24x
ARR per incremental dollar, US SMB paid search. Breakeven is 1.2x.
2.4x
TimeSolv Paid Lead at the margin. The only channel clearing breakeven on the next dollar.
19%
Impression share on proven converting keywords. 81% is being left to competitors, mostly on Ad Rank.
45% of CosmoLex non-brand spend buys nothing
Trailing 12 months of non-brand paid search, split by whether the keyword ever converted
290 keywords ·
zero conversions
The zero-conversion tail outspends all the winners combined
CosmoLex non-brand keywords, trailing-12-month cost
attorney practice mgmt software
online payment processing
credit card payment processing
trust accounting software
document signing programs
The first weekly agenda
| # | Item | Size | Proposed first action |
|---|
| 1 | Concentrate CosmoLex non-brand on the 44 converting keywords | $268K/yr | Pause the 290-keyword tail; shift budget to proven terms |
| 2 | Cut TimeSolv and Tabs3 zero-conversion tails | $156K/yr | Same treatment, same week |
| 3 | Redeploy brand-term overspend | $0.5–0.7M/yr | Stage down brand bids; measure organic capture |
| 4 | Scale winners into lost impression share | 19% → 35%+ | Raise Ad Rank on the proven 44 with the freed budget |
| 5 | Stand up ABM v1 against the ICP | Demand creation | The durable half of the ~$3M case; gate reviewed monthly |
Prepared by Aux Insights · September 2026 · Confidential. Sources: Google Ads, Microsoft (Bing) Ads, LinkedIn, HubSpot, CL/TS/T3 MRR-by-channel workbook (June 2026), ProfitSolv October 2025 Financial Review, Aux Phase 2 analysis (readout July 8, 2026). Figures are trailing-12-month values; a live instance replaces this snapshot with weekly data joined to bookings.